Jägermeister partnered with Treble to create Treble Tuesdays, a weekly event series that fostered community engagement, elevated the brand's presence in music culture, and cultivated authentic relationships with emerging artists.

As the lead strategist, I was soley responsible for developing and pitching this concept to the client. I also oversaw every aspect of the Save The Night campaign, from talent curation and content marketing to community engagement and live production. My role encompassed artist recruitment, interactive content strategy, community promotion, and virtual concert logistics. We identified emerging talent while securing high-profile headliners, designed a seamless Instagram campaign for artist participation, collaborated with influencers for promotion, and managed virtual concert production to maximize audience interaction.

As a pre-funding, beta-stage music networking startup, Treble aimed to make an impact at SXSW, the largest annual gathering of musicians, creators, and artists. The goal was to establish Treble as a cool, indispensable brand for artists, build relationships with top creators, and carve out a space within the crowded, competitive environment of SXSW.

Throughout these case studies, several key principles of creative strategy emerge. These include authentic community engagement, innovative use of technology, strategic partnerships, and a focus on solving real problems for the target audience. By consistently applying these principles, we were able to create impactful campaigns that resonated with audiences, drove measurable results, and positioned brands as leaders in their respective spaces.